Marketing Basics

This course provides a practical introduction to the fundamental principles and strategies of marketing. Learners will explore key concepts such as the marketing mix (4Ps), customer segmentation, branding, consumer behavior, and digital marketing trends. Through real-world examples and interactive activities, participants will gain a solid understanding of how marketing works and how it drives business success. Ideal for beginners, entrepreneurs, or professionals transitioning into marketing roles, this course equips learners with essential tools to create, promote, and position products or services effectively in today’s competitive market.

Target Audience 

• Aspiring Marketers
• Small Business Owners and Entrepreneurs
• Students and Graduates
• Career Changers
• Junior Employees and Interns