Sales Fundamentals

About Course

This course covers the full sales cycle — from identifying prospects to closing deals — with a strong emphasis on customer needs, relationship building, persuasive communication, and ethical selling. Learners will explore the psychology of buyers, develop effective sales strategies, and practice real-world scenarios to gain confidence and competence in selling products, services, or ideas.

Understand the core principles and role of sales in business.
Apply the full sales process from prospecting to closing.
Communicate persuasively and build trust with customers.
Identify customer needs and tailor solutions accordingly.
Handle objections and overcome common sales barriers.
Use questioning and listening techniques effectively.
Apply consultative and relationship-based selling methods.
Utilize basic CRM and sales tracking tools.
Develop a personal sales pitch and strategy.
Demonstrate ethical and customer-focused selling.

Course Content

Module 1: Introduction to Sales

Module 2: The Sales Process Overview

Module 3: Prospecting and Lead Generation

Module 4: Building Rapport and Trust

Module 5: Understanding Customer Needs

Module 6: Presenting the Product or Service

Module 7: Handling Objections

Module 8: Closing the Sale

Module 9: Follow-Up and Relationship Management

Module 10: Ethics and Professionalism in Sales

Module 11: Sales Tools and Technology

Module 12: Final Assessment and Practical Application

Student Ratings & Reviews

No Review Yet